Mijn antwoord op de vraag: “Hoe help je MKB bedrijven het best om te switchen naar digitale marketing?” (Engels)
Appeal to their self interest. To see that, they need proof that digital marketing generates money. Most small business are very short term, cash flow oriented. So (1), get your digital dashboard in place (I use Agency Analytics but pick what you like) (2), show the client his/her sales funnel (it is useful if the dashboard allows […]
Mijn antwoord op de vraag: “Welke vorm van marketing is het meest in trek bij startups?” (Engels)
At the very first beginning: branding. Getting the right name for the product, service, or business. Vision, Mission and Positioning statements. Logo and corporate identity. Webdesign. Graphic design and copywriting for the different instruments. Et cetera. That said, you could start with just an AdWords campaign and generate revenue without any branding whatsoever. But the items […]