Mijn antwoord op de vraag: “Hoe help je MKB bedrijven het best om te switchen naar digitale marketing?” (Engels)
Appeal to their self interest. To see that, they need proof that digital marketing generates money. Most small business are very short term, cash flow oriented. So (1), get your digital dashboard in place (I use Agency Analytics but pick what you like) (2), show the client his/her sales funnel (it is useful if the dashboard allows […]